Never run Google Ads?
We will set everything up and get you leads.Never run Google Ads before?
We will set everything up and get you leads.
We'll review of your site. Show what Google Ads could do and be honest whether it's worth it.Free review of your site. We'll show you what Google Ads could do and tell you honestly if it's worth it.
Have an existing account?Have an existing account?
Find your wasted ad spend →
$0M+
in client ad spend and growing
0+
Google Ads accounts audited
$0M+
in client ad spend and growing
0+
Google Ads accounts audited
Google ads keyword cost finder
Google Ads in Melbourne
Melbourne campaigns need more than one city-wide ad group.Melbourne campaigns need more than one city-wide ad group. We localise keywords, ads and landing-page angles by suburb clusters so high-intent searches are not mixed with low-fit enquiries.
Businesses that can benefit
Competitive search demand with higher CPCs and longer decision cycles
Use suburb and office-location intent to separate research searches from appointment-ready enquiries.
Consistent local demand across “near me” and suburb searches
Match landing pages and call assets to each clinic catchment instead of sending every click to one generic page.
Strong urgent-service demand across inner suburbs and growth corridors
Split inner-city, bayside, north, east and west campaigns so budget follows response times and profitable jobs.
When someone in Melbourne searches “skip bin hire near me” or “holistic doctor near me,” Google Ads lets you appear at the top of those results. You only pay when someone actually clicks your ad.
No monthly platform fees. No minimum spend on the ad platform itself. You set your own daily budget and stop whenever you want.
Unlike Facebook or Instagram ads, Google Ads shows your business to people actively searching for your service right now. That is intent, and intent converts.
Most of our small business clients start between $800-$1,500/month on the ad platform itself. You can start there and increase once you see results.
What we do differently
Most agencies take over your Google Ads account, tell you it is working, and leave you guessing what is actually happening. We make your life easy: senior Google Ads data nerds build it and drive leads for you.
Senior Google Ads nerds that are focused on growth.
Conversion tracking setupWe set up conversion tracking so you know what is working and what isn't
Landing page recommendationsSpecific fixes for each page your ads link to
Google Ads copywritingWe write the ad copy, extensions, and messaging for your campaigns
Keyword strategy and handholdingWe help you choose the primary search terms to focus on and explain each step
Weekly account reviews and optimisationsSenior specialists keep improving the account instead of setting and forgetting
Monthly plain-English reportsSpend, leads, cost per lead, return, and what to improve next
Landing pages built for youWe can create focused pages designed to turn more clicks into enquiries
Senior Google Ads specialistsYour account is handled by data nerds who know the platform deeply
Pricing
We bill a management fee on top of your ad spend. Your ad spend goes directly to Google.
Core
Recommended ad spend: $1,000 - $3,000/month
Performance
Most commonRecommended ad spend: $4,000 - $8,000/month
Partnership
Recommended ad spend: $10,000 - $50,000/month
Note: Enterprise accounts with large ad spends and complex strategies require a higher level of ongoing effort, so management fees are tailored to the account. All pricing shown is indicative and subject to confirmation after your free audit and account review.
No lock-in contracts. Month-to-month after your 90-day onboarding.
Your account, your data. You own everything when you leave.
What to expect if you start work with us
Before we even talk about working together, you get a clear summary of your Google Ads account. Our 13-step Google Ads Waste Finder audit covers where money is being wasted, what quick wins are available right now, and an honest assessment of your account's potential. If we don't think we can improve your results, we'll tell you that too.
Once you decide to work with us, we sit down together and go deeper than the initial audit. Every campaign, keyword, ad group, search term, conversion action, and ad quality is analysed in detail. Working closely with your team, we build a full action plan with prioritised opportunities, projected impact, and a clear roadmap for execution.
We execute on every recommendation from the strategy phase. Campaigns are rebuilt or restructured, tracking is fixed, and the quick wins are shipped first so you see results early. You also receive tailored landing page recommendations specific to each campaign, showing exactly what to improve to increase your conversion rate.
With the foundations in place, we fine-tune the account to the way Google rewards. Maximum relevancy, highest quality scores, and tightest keyword-to-ad-to-landing-page alignment. By the end of 90 days your account is at best practice and built to scale profitably.
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
If our free website review does not find at least one actionable improvement, we will tell you straight. No spin, no upsell.
After onboarding, leave with zero notice and zero exit fees. Your account, your data. You own everything we build.
Most agencies cross their fingers. We audit, prove it, then back it. For qualifying brands*, we promise measurable growth inside 90 days, or you get your money back.
We agree on one clear success metric up front, then move it within 90 days or you get your money back.
Your free Google Ads audit shows exactly where budget is leaking before we ever ask you to commit.
No long-term contracts and no jargon. You own every account, campaign, and data point we build.
No obligation. No long-term contracts. Just real results.
Common questions
New to Google Ads?
Tell us about your business, service areas and goals. We will be in touch within 2 hours to discuss your Google Ads setup.
Already have an account?
Find wasted spend. Get a clear fix.
Real findings from a recent Google Ads audit
Website & business analysis
Account structure overview
Keyword & search intent
Tracking & measurement setup
Campaign structure analysis
Channel performance
Search query analysis
Negative keyword management
Ad copy & assets review
Brand vs generic split
Historical performance
Audience strategy
Competitive landscape
*3-hour turnaround applies to accounts averaging $3,000+/month over the past 12 months. Turnaround begins from the moment we receive read-only access. Full terms.
Common findings we uncover in our audit
The problem
Wasted in the average account
28-40%
of every dollar you spend on Google Ads never reaches a real, ready-to-buy lead.
57%
irrelevant / non-converting search terms
82%
of accounts have incorrect conversions
$27K+
wasted keyword spend in the first audit
0
negative keyword lists in the average account
Most accounts we audit have double-counted conversions, missing values, or attribution windows that look good in dashboards but lie in the data.
Brand keywords stealing your organic traffic
Smart bidding running on bad signals
No negative keyword strategy
Account only reviewed twice a week
Proprietary Technology
Millions of dollars in managed Google Ads spend and years of experience, built into AI tools that work 24/7. OptiMate continuously analyses your campaigns, adjusts bids in real time, flags budget anomalies, identifies trends early, and cross-references organic rankings against paid spend to eliminate waste.
Proprietary Technology
Millions of dollars in managed Google Ads spend and years of experience, built into AI tools that work 24/7. OptiMate continuously analyses your campaigns, adjusts bids in real time, flags budget anomalies, identifies trends early, and cross-references organic rankings against paid spend to eliminate waste.
While other agencies hand your account to juniors or review it once a week, our senior team is backed by systems with expertise built from thousands of accounts, an edge no competitor can match.
Account management
Typical agency
Junior account managers learning on your budget
Optimise Digital
Senior strategists using proprietary AI tools running 24/7
Conversion tracking
Typical agency
Assume it's set up. Rarely verified
Optimise Digital
We audit, fix, and validate your conversion tracking ourselves
Landing pages
Typical agency
Not their problem. They only focus on ads and spend
Optimise Digital
Full landing page audits with actionable recommendations per campaign
Organic search
Typical agency
Only look at paid. Ignore organic entirely
Optimise Digital
We analyse organic traffic too, so you're not paying for clicks you'd get for free
Reporting
Typical agency
Generic monthly PDF with vanity metrics
Optimise Digital
Live dashboard with ROAS, CPA, and conversion data tailored to what's important to you
Optimisation
Typical agency
Set-and-forget. Checked once a week, maybe
Optimise Digital
OptiMate runs hourly deep analytics and auto-optimises
Transparency
Typical agency
Often unclear on where the budget went and why
Optimise Digital
Every dollar accounted for. No hidden markups
Account ownership
Typical agency
Agency owns the account. You leave, you lose everything
Optimise Digital
Your account. We build it, you keep it
Contracts
Typical agency
12-month lock-in with exit fees
Optimise Digital
Month-to-month after 90-day onboarding
What to expect if you start work with us
Before we even talk about working together, you get a clear summary of your Google Ads account. Our 13-step Google Ads Waste Finder audit covers where money is being wasted, what quick wins are available right now, and an honest assessment of your account's potential. If we don't think we can improve your results, we'll tell you that too.
Once you decide to work with us, we sit down together and go deeper than the initial audit. Every campaign, keyword, ad group, search term, conversion action, and ad quality is analysed in detail. Working closely with your team, we build a full action plan with prioritised opportunities, projected impact, and a clear roadmap for execution.
We execute on every recommendation from the strategy phase. Campaigns are rebuilt or restructured, tracking is fixed, and the quick wins are shipped first so you see results early. You also receive tailored landing page recommendations specific to each campaign, showing exactly what to improve to increase your conversion rate.
With the foundations in place, we fine-tune the account to the way Google rewards. Maximum relevancy, highest quality scores, and tightest keyword-to-ad-to-landing-page alignment. By the end of 90 days your account is at best practice and built to scale profitably.
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
If our free website review does not find at least one actionable improvement, we will tell you straight. No spin, no upsell.
After onboarding, leave with zero notice and zero exit fees. Your account, your data. You own everything we build.
Transparent Reporting
Built for decision-makers, not vanity metrics. See exactly where your ad spend goes and what it returns.
Spend
Conversions
Cost/Lead
ROAS
ROAS, cost per lead, conversion volume, and spend efficiency at a glance.
Monthly Actions
What we changed and what's nextStep 1 → Step 2 → Step 3
Before setting a budget, you need to know what a customer is actually worth to you, and how much you're willing to pay to get one.
How much does one customer spend with you over a year? If they buy once for $500, that's your value. If they come back monthly at $200 for 12 months, that's $2,400.
If a client is worth $3,000 to you, would you pay $500 to get them? $300? That's your Cost Per Acquisition (CPA).
Your CPA tells you what to aim for. If your CPA is $300 and you want 10 leads a month, your budget is $3,000/month.
Step 1 of 3
Live resultsIf your work is ongoing (e.g. monthly retainers, subscriptions, or repeat clients) enter your average annual client value here and set “times per year” below to 1.
One-off deal = 1. Annual average for ongoing work = 1. Project-based retainer = however many projects a typical client does per year.
Most businesses can afford to spend around 15-25% of what a client is worth to bring in a new one profitably.
Hitting your CPA takes more than good ads. Your landing page, trust signals, and site experience all affect whether a click converts. If these are weak, your cost per lead rises regardless of campaign quality.
Free Google Ads Audit
Our 13-step Google Ads Waste Finder Audit.
Google Ads insights from our team
Strategies, analysis, and lessons from managing real campaigns
When to Recommend Performance Max vs Search Campaigns
Performance Max is not right for every account. Learn exactly when to recommend it and when to stick with Search.
What Should You Actually Pay Per Lead on Google Ads?
Stop guessing if your Google Ads cost per lead is good. Discover how to set targets based on your own customer value.
Why Custom AI Agents Are the Missing Piece for Digital Marketing Agencies
Custom AI Agents not general coding agents like Claude code are the missing piece for digital marketing agencies
Should I Run Google Ads for My Business in 2026?
Should I Run Google Ads for My Business in 2026? A Practical Guide for Growth
How to work out how much you should spend on Google Ads each month
How to work out how much you should spend on Google Ads each month
Time vs money, the real decision behind every growth strategy
Business growth comes down to time or money. Learn how to balance SEO, referrals, and paid ads for scalable growth.
How some major brands waste millions on Google Ads
Brands waste millions bidding on their own name in Google Ads while ranking #1 organically. Learn how blended search analysis exposes the waste.
How to know if your Google Ads agency is actually doing a good job
Paying a Google Ads agency but unsure if the work is good? Use this 13 step Google Ads audit checklist to validate performance and find red flags.
Deciding your Google Ads budget: a guide for small to medium business owners
Determining your Google Ads budget doesn't have to be complicated. Follow these seven steps to set a budget that works for your business.
Other channels to maximise growth
Google Ads drives traffic, but real growth comes from every channel working together.
SEO
Combine paid and organic to reduce acquisition costs over time.
Conversion Rate Optimisation
Get more leads from the same traffic by optimizing your conversion paths.
Facebook & Instagram Ads
Reach customers before they search with demand-generation campaigns.
Integrated Digital Growth
A unified strategy that connects all your channels for compounding growth.