AI search optimisation for modern discovery
Generative engine optimisation services
Search is changing fast. People are no longer just scrolling results, they're asking questions and getting answers generated by AI. We help businesses stay visible, accurately represented, and commercially competitive as discovery shifts from rankings to responses.
What optimising for AI search actually means
AI search optimisation isn't about gaming models or chasing loopholes. It's about making your business easier for machines and humans to understand. AI search visibility is built on strong SEO foundations. Without clear structure, authority, and content, AI systems have nothing to reference.
Clear, structured explanations
Content that clearly explains what you do and who you help, making it easy for AI systems to summarise and reference.
Strong topical focus
Consistent, focused content rather than scattered topics, building authority in your space.
Consistent language across pages
Aligned messaging across services, pages, and supporting content so AI systems build an accurate picture.
Content that answers real questions
Direct, clear answers to the questions your customers actually ask.
Technical foundations and structured data
Structured data and technical SEO that make information easy for AI systems to parse and reference.
Monitoring AI visibility over time
Tracking how search behaviour and AI-driven discovery evolve so your strategy adapts.
What we measure
Why this matters for businesses now
AI-driven answers reduce clicks but increase influence. Being referenced, summarised, or recommended by AI systems is becoming just as important as ranking first.
You want to stay visible as search evolves
AI-generated responses are replacing traditional search results. Businesses that adapt early maintain their visibility.
You want to be accurately represented by AI
AI systems are describing your business to potential customers. You need control over how that story is told.
You already invest in SEO
AI search optimisation builds on your existing SEO investment, adding a layer for how AI interprets your content.
You're thinking ahead
Businesses that invest early in clarity, structure, and authority are far more likely to benefit as AI search systems mature.
How AI search fits with SEO (not instead of it)
AI search does not replace SEO. It builds on it. Strong SEO foundations remain critical: clean site structure, clear service pages, authoritative content, structured data, and consistent internal linking. AI optimisation adds another layer, focused on how information is interpreted and reused rather than just ranked.
- AI search optimisation is not a replacement for SEO—it builds on it
- Results depend on the strength of your existing content and authority
- The landscape is evolving—strategies need to adapt as AI platforms change
- This is not about gaming AI systems, it's about genuine content quality
How we approach AI search optimisation
We take a practical, grounded approach focused on outcomes, not buzzwords.
AI visibility audit
Week 1-2We audit how your business is currently described and interpreted across AI platforms including Google AI Overviews, ChatGPT, Perplexity, Claude, and others.
Content gap and clarity analysis
Week 2-3We identify gaps in clarity, authority, and topic coverage that affect how AI systems understand and reference your business.
Content structuring and optimisation
Week 3-4We structure content so it's easy to summarise, cite, and reference, improving how AI systems present your business.
SEO and AI alignment
Week 4-5We align AI optimisation with your existing SEO, CRO, and paid media strategy for consistent, cross-channel results.
Monitoring and adaptation
OngoingWe monitor how search behaviour and AI visibility evolve over time, adapting the strategy as platforms change.
Why Optimise Digital
We don't separate AI search from SEO strategy. We integrate it into how content, structure, and authority are built across the site for the future.
Grounded in SEO fundamentals
AI search visibility starts with strong SEO. We build both together.
Practical approach, not buzzwords
We focus on what actually improves visibility, not speculative tactics.
Cross-platform expertise
We understand how Google AI Overviews and LLM platforms work differently and optimise for both.
Integrated with your broader strategy
AI search optimisation is woven into SEO, CRO, and paid media strategy.
Monitoring the evolving landscape
We stay ahead of how AI platforms are changing search and adapt strategies accordingly.
Senior-led, transparent delivery
You work directly with experienced strategists with clear reporting.
Related services
AI search optimisation works best alongside these services.
SEO Services
The foundation AI search visibility is built on. Strong SEO makes AI optimisation effective.
Learn moreIntegrated Digital Growth Strategy
Connect AI search with SEO, CRO, and paid media in a unified strategy.
Learn moreAI and Automation
Apply AI to workflows and operations alongside search visibility.
Learn moreUnderstanding AI-driven search
How AI-driven search works today
Search engines and AI platforms now use advanced large language models (LLMs) to understand content and present answers directly to users. This includes Google AI Overviews, as well as AI-powered tools like ChatGPT, Perplexity, Grok, Claude, Kimi and DeepSeek. Instead of simply showing a list of links, these systems pull together information from multiple sources and decide which brands and explanations are most useful to surface. Visibility is no longer just about ranking for keywords. It depends on how clear, trustworthy, well-structured, and consistently your content explains what you do and why it matters.
AI search is the new craze (and we're still naming it)
The industry is still figuring out what to call this shift. You'll see terms used interchangeably: Generative engine optimisation (GEO), Artificial intelligence optimisation (AIO), and Answer engine optimisation (AEO)—a term popularised by Avinash Kaushik, who argues we're moving from optimising for clicks to optimising for answers. Based on global search demand, GEO is currently winning the popularity contest. Regardless of the label, the underlying goal is the same: ensuring your business is understood, trusted, and surfaced correctly by AI-driven systems.
Ready to future-proof your search visibility?
If you want to understand how AI search is affecting your business and what to do about it, get in touch. No shortcuts. No speculative tactics. Just building digital content that holds up as search continues to change.
No obligation. Just an honest conversation about AI search visibility.
AI search optimisation FAQs
Common questions about generative engine optimisation and AI search visibility.
GEO is the practice of optimising your content so it's understood, referenced, and surfaced by AI-driven search systems like Google AI Overviews, ChatGPT, Perplexity, and others. It builds on SEO with a focus on clarity, structure, and authority.
GEO builds on strong SEO foundations. It adds a layer focused on how AI systems interpret, summarise, and reuse your content, rather than just how it ranks in traditional search results. When we bring on a client for SEO, GEO is covered as part of that. This is really just another shift towards visibility, which has been the game with SEO from day one—keeping up with Google's algorithm changes. The difference now is that it's not just Google. There are other players like ChatGPT, Claude, and other AI platforms that we need to keep up with and be present across.
Not exactly. If you already have solid SEO fundamentals, you'll find you show up quite well across AI search. But refining your topic authority and content clarity is what can really boost your visibility and ensure AI systems reference you accurately and consistently.
It depends on what you're trying to capture. For long-tail or niche topics, AI systems can pick up well-structured content quite quickly, and some businesses see visibility within weeks. For more competitive, broader terms, it takes longer as you build topical authority and content depth. The stronger your foundations, the faster AI platforms start referencing you consistently.