Focused on practical efficiency and growth
AI and automation services
AI and automation should make your business clearer, faster, and more efficient, not more complex. We help businesses apply AI and automation in ways that remove friction, improve decision-making, and support sustainable growth across marketing and operations.
How our AI and automation service works
We focus on applying AI where it creates measurable value, not where it sounds impressive. Everything is designed to be practical, maintainable, and easy to use.
Identifying repetitive, time-consuming workflows
We find the processes that consume the most time and effort.
Improving reporting and insight visibility
Better data visibility for faster, more informed decisions.
Supporting SEO, CRO, and paid media workflows
Automation that reinforces your core growth channels.
Connecting tools and systems
Reduce manual handover between platforms and teams.
Applying AI to analysis and prioritisation
Data-driven insights, not guesswork.
Solutions to your main pain points
We focus on the specific challenges slowing your business down and build targeted solutions around them.
What we measure
Is AI and automation right for your business?
AI and automation are most effective when you have repeatable processes, multiple tools, or growing operational complexity. This service is ideal if you want to reduce manual effort, improve insight, and support growth without building custom systems or hiring internally.
You have repeatable, time-consuming processes
Manual tasks that follow predictable patterns are prime automation candidates.
You use multiple tools with manual handovers
Data moving between systems manually creates inefficiency and errors.
You have growing operational complexity
Scaling businesses need systems that scale with them.
You want better insights without more headcount
AI can surface opportunities and priorities faster than manual analysis.
AI and automation vs manual processes
Manual processes slow teams down as businesses scale. AI and automation reduce effort, improve consistency, and free teams to focus on decisions rather than administration. The goal isn't replacement, it's support and efficiency.
- This is not about building AI products—it's applying AI to existing workflows
- Automation works best when it simplifies, not adds new layers
- AI supports decision-making, it does not replace human judgement
- Both one-off setup and ongoing support options are available
How we work
A practical approach focused on real efficiency gains.
Workflow and tooling audit
Week 1-2We review your current processes, tools, and pain points to understand where time is being lost and where automation or AI can add the most value.
Opportunity prioritisation
Week 2-3We prioritise opportunities based on time saved, business impact, and ease of implementation, so effort goes where it matters most.
Solution design and recommendations
Week 3Clear recommendations with a practical implementation approach, expected outcomes, and any tools or integrations required.
Build and implementation
Week 4+We build, test, and document automations or AI solutions, designed to be practical, maintainable, and easy for your team to use.
Handover and training
Post-buildSolutions are handed over with clear documentation and training so your team can use and manage them independently.
Ongoing refinement
OngoingWhere needed, we provide ongoing support to refine, extend, or adapt solutions as your business and workflows evolve.
How AI and automation support different business types
AI for ecommerce businesses
Feed optimisation, reporting automation, CRO prioritisation, and performance insights that drive revenue decisions.
Learn moreAI for professional service businesses
Reporting clarity, lead tracking, workflow efficiency, and decision support to improve commercial outcomes.
Learn moreAI for trade businesses
Automated reporting, enquiry tracking, and simpler performance visibility for busy operators.
Learn moreAI for lead generation businesses
Lead scoring, attribution clarity, and funnel performance insights to improve pipeline quality.
Learn moreAI for multi-location businesses
Location-level reporting, consistency checks, and scalable performance tracking across all sites.
Learn moreWhy Optimise Digital
Effective automation comes from understanding the business problem first, not the tool.
Practical, business-first use of AI
We focus on real problems, not impressive-sounding technology.
Focus on clarity, efficiency, and decision-making
Every automation should make work clearer, not more complex.
Automation aligned to real growth outcomes
Connected to SEO, CRO, and paid media performance.
Supports AI-driven search and performance visibility
We stay ahead of how AI is changing digital marketing.
No overengineering or unnecessary complexity
Simple, maintainable solutions that actually get used.
Senior-led, easy to work with delivery
You work directly with experienced practitioners.
Example use cases
Real examples of how we apply AI and automation for our clients.
Automated Meta Ads creative analysis
Automated integration with Meta Ads to see what creative is actually working over time and what isn't, so budget is focused on what drives results.
Contact us to learn moreBespoke live performance dashboard
Connect all your channel data into one bespoke live dashboard, giving you a single view of performance across SEO, paid media, and conversions.
Contact us to learn moreAI agent lead gen and email flows
AI agent lead gen research and direct customer response email flows for your lead generation, reducing manual effort and improving speed to contact.
Contact us to learn moreWhat we need to get started
Understanding your pain points
We start by understanding your biggest pain points—the tasks that take the most time and create the most friction. This ensures we focus automation where it matters most.
Access and visibility
We'll need access to relevant tools and platforms, visibility into current workflows and reporting, and a clear understanding of your growth priorities. A discovery session helps us assess opportunities together.
Ready to improve efficiency and decision-making?
If you want to understand where AI or automation can genuinely improve efficiency and decision-making in your business, get in touch to discuss your setup and priorities.
No obligation. Just an honest conversation about what's possible.
AI and Automation FAQs
Common questions about our AI and automation services.
Yes. Alongside applying AI to existing workflows and growth channels, we can also build specific bespoke AI products tailored to your business needs. Just ask us.
No. Most automation works best when it simplifies existing processes rather than adding new layers.
No. AI supports decision-making and efficiency, it does not replace human judgement or strategy.
Both options are available, depending on the level of automation and support required.