Google Ads that deliver measurable returns
Google ads services
Google Ads works when campaigns are built around intent and conversion. We focus on efficiency, profitability, and clear ROI.
How we manage paid search
Campaigns built for profitability, not vanity metrics.
Intent-led keyword strategy
We target searches that signal buying intent, not just volume.
Conversion-focused landing pages
Traffic is directed to pages built to convert, not generic pages.
Continuous optimisation
Bids, keywords, and ads are refined based on real performance.
Clear ROAS and revenue tracking
You always know what return your ad spend is generating.
Margin-aware budget management
Spend is allocated based on profitability, not arbitrary targets.
Alignment with SEO and CRO
Paid search works best when integrated with organic and conversion efforts.
What we measure
When paid search makes sense
Paid search is ideal when you need immediate demand and have clear margins and tracking in place.
You need immediate visibility
Unlike SEO, paid search delivers traffic from day one.
You have clear margins
You know what you can afford to pay per customer and need to track ROI.
Conversion tracking is in place
We need to measure what's working to optimise effectively.
You want to scale quickly
Paid search can scale up (or down) much faster than organic channels.
Paid search vs SEO
Paid search delivers speed. SEO builds long-term value. The strongest results come from using both together.
- Traffic stops when you stop paying
- Costs can increase as competition grows
- Requires ongoing management and optimisation
- Landing page quality significantly impacts results
How we work
A structured approach to profitable paid search.
Account and tracking audit
Week 1We start with a full audit of your Google Ads account, conversion tracking, and revenue attribution to understand what is working, what is leaking budget, and what is missing.
Keyword, product, and intent analysis
Week 1-2We analyse keywords, search intent, product margins, and query performance to identify where profitable demand actually exists, not just where spend has gone historically.
Campaign and structure rebuild
Week 2-3Campaigns are restructured around intent, profitability, and scale. This includes match types, negatives, bidding strategy, and separation of brand, generic, and performance activity.
Landing page and conversion alignment
Week 3-4We assess landing pages and flows to ensure traffic is sent to pages designed to convert, not just drive clicks.
Ongoing optimisation and testing
OngoingSearch terms, bids, creatives, and budgets are refined continuously based on performance, not fixed rules.
Reporting and commercial review
OngoingPerformance is reported against ROAS, CPA, and revenue contribution, with clear recommendations on what to scale, pause, or adjust.
How paid search supports different business models
Google Ads for ecommerce businesses
Product-level intent targeting, shopping feed optimisation, margin-aware bidding, and scalable performance campaigns.
Learn moreGoogle Ads for professional service businesses
High-intent service keywords, controlled budgets, landing page alignment, and eliminating wasted spend.
Learn moreGoogle Ads for trade businesses
Local intent keywords, call-focused ads, service-area targeting, and budget efficiency for trades.
Learn moreGoogle Ads for lead generation businesses
Cost-per-lead control, qualification-focused keywords, and funnel alignment to improve pipeline quality.
Learn moreGoogle Ads for multi-location businesses
Location-level campaigns, budget allocation by performance, and scalable campaign structure across regions.
Learn moreWhy businesses trust us
We focus on profitability, not just clicks.
Focus on profitability
Every campaign is measured against real business outcomes.
Transparent reporting
You always know exactly what's working and what isn't.
Active optimisation
Campaigns are continuously refined, not set and forgotten.
Built on Google best practice
Campaigns are structured and managed in line with Google's latest recommendations, not outdated tactics.
Deep Google Ads experience
We've managed accounts across different industries, budgets, and growth stages, so we know what actually scales and what doesn't.
Efficient spend, not wasted budget
Budgets are allocated to keywords and campaigns that drive results, not clicks for the sake of activity.
Related services
Paid search works best alongside these services.
Ready for paid search that delivers ROI?
Honest assessment of your current account structure from a team who know Google Ads more than the Google Ads sales rep emailing you.
No obligation. Just honest, practical insights.
Paid Search FAQs
Common questions about our Google Ads services.
Yes, when structured around intent and conversion.
Often within weeks, depending on competition and budget.
Yes. We frequently restructure underperforming accounts.
We help guide budget decisions based on ROI.