About Optimise digital
We're a Sydney-based digital marketing agency that helps established businesses grow through search, paid media, and conversion optimisation. We don't just run ads—we build smarter pathways to real growth.
We focus on long-term performance, not vanity metrics or one-off wins. Our work is grounded in strategy, not shortcuts. We build custom strategies based on audits and your specific goals, with monthly refinement based on performance data.
Unlike typical agencies that offer fixed packages with limited variation and the same channels for everyone, we create a channel mix based on your business needs, give honest advice and continuously optimise based on what the data tells us.
Peter Tu
Digital Growth Marketer / Founder
Digital growth marketer and founder with 12+ years of experience managing over $100 million in ad spend. I started by building my own ecommerce business, which shaped my approach to efficient growth, then went on to help established brands scale through performance channels. My focus is data-led strategy and honest advice about what will actually work for each brand.
Our values
The principles that guide everything we do
Strategy first
We start with clear strategy and priorities, not tactics. Every decision is grounded in what will actually move the business forward.
Foundations first
Tracking, structure, and user experience need to be right before scaling. We fix what matters before investing more.
Experience-led execution
Work is led by people who have seen what breaks, what scales, and what lasts. No guesswork, no junior-only delivery.
Data with context
Data guides decisions, but always in the context of customer behaviour and commercial outcomes, not dashboards alone.
Integration over silos
SEO, CRO, paid media, and automation work best together. We make sure channels support each other, not compete.
Commercial reality
Decisions are grounded in margins, capacity, and real business constraints, not ideal-world marketing theory.
Clarity over complexity
We simplify strategy and execution so teams know exactly what to focus on and why, without unnecessary complexity.
Honest advice
We tell you what will work, what won't, and where the trade-offs are, even when it's not the easiest answer.
Sustainable growth
We focus on compounding results over time, not short-term spikes that disappear once spend stops.
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