About Optimise digital
We're a Sydney-based digital marketing agency that helps established businesses grow through search, paid media, and conversion optimisation. We don't just run ads. We build smarter pathways to real growth.
We focus on long-term performance, not vanity metrics or one-off wins. Our work is grounded in strategy, not shortcuts. We build custom strategies based on audits and your specific goals, with monthly refinement based on performance data.
Unlike typical agencies that offer fixed packages with limited variation and the same channels for everyone, we create a channel mix based on your business needs, give honest advice and continuously optimise based on what the data tells us.
We also build automated AI workflows into our process so we can work smarter and harder to deliver results for our clients, spending less time on repetitive tasks and more time on the strategy and execution that actually moves the needle.
Peter Tu
Digital Growth Marketer / Founder
12+ years of experience managing over $100 million in ad spend. I started by building my own ecommerce business, which shaped my approach to efficient growth, then went on to help established brands scale through performance channels. My focus is data-led strategy and honest advice about what will actually work for each brand.
Outside of work, I stay active across a bunch of sports, head to the mountains when I need perspective, and occasionally let the ocean reset everything. Enjoying this very temporary existence and trying to stay a curious student of this universe.
OptiMate
Growth Agent / Head of AI
A tireless engine behind our growth tools and automation delivering our SEO audits, keyword tracking, campaign optimisations, reporting, mind-blowing automations and CRO recommendations, crunching data at superhuman speed to help the Optimise team drive actionable results.
When not automating every mundane task, OptiMate enjoys big wave surfing (the web), dreaming in structured data, and reminding everyone that “it's not a bug, it's a feature.” Fuelled by curiosity (and electricity), never sleeps and never takes a coffee break.
Our values
The principles that guide everything we do
Strategy first
We start with clear strategy and priorities, not tactics. Every decision is grounded in what will actually move the business forward.
Foundations first
Tracking, structure, and user experience need to be right before scaling. We fix what matters before investing more.
Experience-led execution
Work is led by people who have seen what breaks, what scales, and what lasts. No guesswork, no junior-only delivery.
Data with context
Data guides decisions, but always in the context of customer behaviour and commercial outcomes, not dashboards alone.
Integration over silos
SEO, CRO, paid media, and automation work best together. We make sure channels support each other, not compete.
Commercial reality
Decisions are grounded in margins, capacity, and real business constraints, not ideal-world marketing theory.
Honest advice
We tell you what will work, what won't, and where the trade-offs are, even when it's not the easiest answer.
AI-augmented delivery
We leverage AI workflows and automation to work smarter, move faster, and spend more time on strategy that drives results.
Sustainable growth
We focus on compounding results over time, not short-term spikes that disappear once spend stops.
Frequently Asked Questions
Got questions? We've got answers.
Before we take on a new client, we look at three things. First, is there a genuine growth opportunity? If we don't see a clear path to delivering strong, measurable results, we'll tell you upfront rather than take your money. Second, are the foundations in place, or is the business willing to build them? Growth doesn't work without solid tracking, a converting website, and a clear value proposition. Third, is there alignment on how we work? We do our best work with clients who value long-term, data-driven growth over quick fixes. We say no to more businesses than we take on, because that's how we deliver consistently for the clients we do work with.
Yes. Our core specialty is integrated digital growth for established businesses ready to scale. We have deep experience across SEO, Google Ads, Facebook Ads, CRO, and AI search optimisation, working with businesses across professional services, ecommerce, trades, lead generation, and multi-location brands.
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