A search incrementality test shows how much of your paid search traffic you would have received anyway through organic results. We join your Google Ads and Search Console data, find the keywords where you rank well organically and still pay for clicks, and quantify the paid vs organic cannibalisation.
Submit your website, Google Ads spend and goal. We send a read-only link request for Google Ads and Search Console, run the analysis and deliver the report within a few business days. Nothing in your accounts is changed.
Accounts spending $3,000 a month or more on search with an established organic presence, especially those bidding on their own brand terms.
It measures how many paid search clicks you would have received anyway through organic results. If you rank number one for a query and also bid on it, some of the paid clicks are not incremental.
When your Google Ads and organic listings appear for the same query, the ad can take clicks that would have gone to your free organic result, so you pay for traffic you already own.
Sometimes. If competitors bid on your brand or you need to control the message, brand bidding can be worth it. The analysis shows your actual brand incrementality so the decision is based on data.
Yes. The first analysis is free with no obligation. It needs read access to Google Ads and Search Console, so you request it and our team delivers the report within a few business days.
Our team does this every day for clients across Australia. See our Google Ads service.