Google Ads Agency
Never run Google Ads?
We will set everything up and get you leads.Never run Google Ads before?
We will set everything up and get you leads.
We will review your website, show you what Google Ads could do for your business, and tell you honestly if it is worth it.No commitment. We will review your website, show you what Google Ads could do for your business, and tell you honestly if it is worth it.
Have an existing account?Have an existing account?
Find your wasted ad spend →
$0M+
in managed ad spend
0+
accounts audited
$0M+
in managed ad spend
0+
accounts audited
Search engine marketing is just advertising on Google search.
When someone in your area searches “skip bin hire in Sydney” or “holistic doctor near me,” Google Ads lets you appear at the top of those results. You only pay when someone actually clicks your ad.
You only pay when someone clicks
No monthly platform fees. No minimum spend on the ad platform itself. You set your own daily budget and stop whenever you want.
Appears to people already looking for you
Unlike Facebook or Instagram ads, Google Ads shows your business to people actively searching for your service right now. That is intent, and intent converts.
You can start small and scale
Most of our small business clients start between $800-$1,500/month on the ad platform itself. You can start there and increase once you see results.
What we do differently
You do not need to learn Google Ads. That is our job.
Most agencies take over your Google Ads account, tell you it is working, and leave you guessing what is actually happening. We make your life easy: senior Google Ads data nerds build it, drive leads for you, and explain your return and next-best improvements in plain English.
Landing page recommendationsSpecific fixes for each page your ads link to
Google Ads copywritingWe write the ad copy, extensions, and messaging for your campaigns
Keyword strategy and handholdingWe help you choose the primary search terms to focus on and explain each step
Weekly account reviews and optimisationsSenior specialists keep improving the account instead of setting and forgetting
Monthly plain-English reportsSpend, leads, cost per lead, return, and what to improve next
Landing pages built for youWe can create focused pages designed to turn more clicks into enquiries
Senior Google Ads specialistsYour account is handled by data nerds who know the platform deeply
Transparent ownershipYour account, your data, and no hidden markup on your ad spend
Pricing
Simple, transparent pricing. No hidden fees.
We bill a management fee on top of your ad spend. Your ad spend goes directly to Google.
Core
Recommended ad spend: $1,000 - $3,000/month
- Full Google Ads account setup from scratch
- Keyword research and ad copy
- Conversion tracking setup
- 24/7 Optimisations with OptiMate
- Weekly account optimisations
- Monthly plain-English report
- Landing page review
- Email support
Performance
Most popularRecommended ad spend: $4,000 - $8,000/month
- Everything in Core
- A/B tested ad copy
- Dedicated landing page audit
- High conversion landing page builds
- 24/7 Optimisations with OptiMate
- Proprietary AI tool implementation
- Competitor keyword analysis
- Fortnightly strategy calls
- Weekly plain-English reports
- Priority email and chat support
Partnership
Recommended ad spend: $10,000 - $50,000/month
- Everything in Performance
- Full funnel strategy -- search, display, and remarketing
- Advanced conversion tracking
- Organic & AI search monitoring
- Dedicated landing page optimisation
- High conversion landing page builds
- 24/7 Optimisations with OptiMate
- Proprietary AI tool implementation
- Weekly strategy calls
- Tailored bespoke dashboard
- Dedicated account director
Note: Enterprise accounts with large ad spends and complex strategies require a higher level of ongoing effort, so management fees are tailored to the account. All pricing shown is indicative and subject to confirmation after your free audit and account review.
No lock-in contracts. Month-to-month after your 90-day onboarding.
Your account, your data. You own everything when you leave.
Your First 90 Days -- No Lock-In, No Games
What to expect if you start work with us
Audit & Quick Wins
Before we even talk about working together, you get a clear summary of your Google Ads account. Our 13-step Google Ads Waste Finder audit covers where money is being wasted, what quick wins are available right now, and an honest assessment of your account's potential. If we don't think we can improve your results, we'll tell you that too.
Deep-Dive Strategy
Once you decide to work with us, we sit down together and go deeper than the initial audit. Every campaign, keyword, ad group, search term, conversion action, and ad quality is analysed in detail. Working closely with your team, we build a full action plan with prioritised opportunities, projected impact, and a clear roadmap for execution.
Build & Optimise
We execute on every recommendation from the strategy phase. Campaigns are rebuilt or restructured, tracking is fixed, and the quick wins are shipped first so you see results early. You also receive tailored landing page recommendations specific to each campaign, showing exactly what to improve to increase your conversion rate.
Best Practice, Ready to Scale
With the foundations in place, we fine-tune the account to the way Google rewards. Maximum relevancy, highest quality scores, and tightest keyword-to-ad-to-landing-page alignment. By the end of 90 days your account is at best practice and built to scale profitably.
What our clients say
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
Audit guarantee
If our free website review does not find at least one actionable improvement, we will tell you straight. No spin, no upsell.
No lock-in after 90 days
After onboarding, leave with zero notice and zero exit fees. Your account, your data. You own everything we build.
Common questions
Questions we get from small business owners.
New to Google Ads?
Ready to get started with Google Ads?
Tell us about your business and we will be in touch within 2 hours to discuss your Google Ads setup.
Already have an account?
Get a free Google Ads audit in only 3 hours
Find wasted spend. Get a clear fix.
Real findings from a recent Google Ads audit
Our Google Ads Waste Finder audit covers
Website & business analysis
Account structure overview
Keyword & search intent
Tracking & measurement setup
Campaign structure analysis
Channel performance
Search query analysis
Negative keyword management
Ad copy & assets review
Brand vs generic split
Historical performance
Audience strategy
Competitive landscape
*3-hour turnaround applies to accounts averaging $3,000+/month over the past 12 months. Turnaround begins from the moment we receive read-only access. Full terms.
Common findings we uncover in our audit
- 30-50% of ad spend going to irrelevant search terms
- Conversion actions counting the same lead multiple times
- Smart bidding running on bad data, inflating costs
- 20-40% of budget wasted on brand keywords you'd rank for organically
The problem
Where your Google Ads account leak
Wasted in the average account
28-40%
of every dollar you spend on Google Ads never reaches a real, ready-to-buy lead.
57%
irrelevant / non-converting search terms
82%
of accounts have incorrect conversions
$27K+
wasted keyword spend in the first audit
0
negative keyword lists in the average account
Tracking is broken, so every decision is wrong
Most accounts we audit have double-counted conversions, missing values, or attribution windows that look good in dashboards but lie in the data.
Brand keywords stealing your organic traffic
Smart bidding running on bad signals
No negative keyword strategy
Account only reviewed twice a week
Proprietary Technology
OptiMate has one goal: drive results
Millions of dollars in managed Google Ads spend and years of experience, built into AI tools that work 24/7. OptiMate continuously analyses your campaigns, adjusts bids in real time, flags budget anomalies, identifies trends early, and cross-references organic rankings against paid spend to eliminate waste.
Proprietary Technology
OptiMate has one goal: drive results
Millions of dollars in managed Google Ads spend and years of experience, built into AI tools that work 24/7. OptiMate continuously analyses your campaigns, adjusts bids in real time, flags budget anomalies, identifies trends early, and cross-references organic rankings against paid spend to eliminate waste.
While other agencies hand your account to juniors or review it once a week, our senior team is backed by systems with expertise built from thousands of accounts, an edge no competitor can match.
How we compare to the typical agency
Account management
Typical agency
Junior account managers learning on your budget
Optimise Digital
Senior strategists using proprietary AI tools running 24/7
Conversion tracking
Typical agency
Assume it's set up. Rarely verified
Optimise Digital
We audit, fix, and validate your conversion tracking ourselves
Landing pages
Typical agency
Not their problem. They only focus on ads and spend
Optimise Digital
Full landing page audits with actionable recommendations per campaign
Organic search
Typical agency
Only look at paid. Ignore organic entirely
Optimise Digital
We analyse organic traffic too, so you're not paying for clicks you'd get for free
Reporting
Typical agency
Generic monthly PDF with vanity metrics
Optimise Digital
Live dashboard with ROAS, CPA, and conversion data tailored to what's important to you
Optimisation
Typical agency
Set-and-forget. Checked once a week, maybe
Optimise Digital
OptiMate runs hourly deep analytics and auto-optimises
Transparency
Typical agency
Often unclear on where the budget went and why
Optimise Digital
Every dollar accounted for. No hidden markups
Account ownership
Typical agency
Agency owns the account. You leave, you lose everything
Optimise Digital
Your account. We build it, you keep it
Contracts
Typical agency
12-month lock-in with exit fees
Optimise Digital
Month-to-month after 90-day onboarding
What happens in the first 90 days for existing accounts?
What to expect if you start work with us
Audit & Quick Wins
Before we even talk about working together, you get a clear summary of your Google Ads account. Our 13-step Google Ads Waste Finder audit covers where money is being wasted, what quick wins are available right now, and an honest assessment of your account's potential. If we don't think we can improve your results, we'll tell you that too.
Deep-Dive Strategy
Once you decide to work with us, we sit down together and go deeper than the initial audit. Every campaign, keyword, ad group, search term, conversion action, and ad quality is analysed in detail. Working closely with your team, we build a full action plan with prioritised opportunities, projected impact, and a clear roadmap for execution.
Build & Optimise
We execute on every recommendation from the strategy phase. Campaigns are rebuilt or restructured, tracking is fixed, and the quick wins are shipped first so you see results early. You also receive tailored landing page recommendations specific to each campaign, showing exactly what to improve to increase your conversion rate.
Best Practice, Ready to Scale
With the foundations in place, we fine-tune the account to the way Google rewards. Maximum relevancy, highest quality scores, and tightest keyword-to-ad-to-landing-page alignment. By the end of 90 days your account is at best practice and built to scale profitably.
What our clients say
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
“We had tried Google Ads once before and got nothing. Optimise set everything up from scratch and we had our first enquiry within two weeks. They explained every step in language we actually understood.”
Karen W.
Eastern Plumbing Services -- Melbourne
“Honestly I knew nothing about Google Ads when I started. They set up the whole account, told me exactly what to expect, and sent me a plain English report each month. Cost per lead dropped by 40% in the first quarter.”
Tom H.
H&Co Accountants -- Brisbane
“We had worked with countless agencies who just pushed ads with little return, but Optimise took the time to fix the fundamentals first. After one year, our website conversion rate is up 44% and total revenue has grown by 60%.”
Jason
Profiterole Patisserie
“Working with the Optimise Digital team has been exceptional. Deep technical knowledge combined with real commercial acumen. They helped drive significant growth over three years, constantly innovating paid media to stay ahead of competition.”
Jessica Taxell
AllSaints
“I have worked with the Optimise team across SEO, Google and Meta at my previous company, so when we needed Google Ads support for two Questas Group businesses, we brought them on. The difference between them and our previous agencies is night and day.”
Kay
Questas Group
Audit guarantee
If our free website review does not find at least one actionable improvement, we will tell you straight. No spin, no upsell.
No lock-in after 90 days
After onboarding, leave with zero notice and zero exit fees. Your account, your data. You own everything we build.
Transparent Reporting
Transparent Google Ads reporting
Built for decision-makers, not vanity metrics. See exactly where your ad spend goes and what it returns.
Spend
Conversions
Cost/Lead
ROAS
ROAS, cost per lead, conversion volume, and spend efficiency at a glance.
Monthly Actions
What we changed and what's nextStep 1 → Step 2 → Step 3
Work out your ideal Google Ads spend
Before setting a budget, you need to know what a customer is actually worth to you, and how much you're willing to pay to get one.
Know your customer value
How much does one customer spend with you over a year? If they buy once for $500, that's your value. If they come back monthly at $200 for 12 months, that's $2,400.
Decide what you'd pay for that client
If a client is worth $3,000 to you, would you pay $500 to get them? $300? That's your Cost Per Acquisition (CPA).
That's your Google Ads target
Your CPA tells you what to aim for. If your CPA is $300 and you want 10 leads a month, your budget is $3,000/month.
Step 1 of 3
Live resultsCalculate your target CPA
If your work is ongoing (e.g. monthly retainers, subscriptions, or repeat clients) enter your average annual client value here and set “times per year” below to 1.
One-off deal = 1. Annual average for ongoing work = 1. Project-based retainer = however many projects a typical client does per year.
Most businesses can afford to spend around 15-25% of what a client is worth to bring in a new one profitably.
Hitting your CPA takes more than good ads. Your landing page, trust signals, and site experience all affect whether a click converts. If these are weak, your cost per lead rises regardless of campaign quality.
Free Google Ads Audit
Our 13-step Google Ads Waste Finder Audit.
Google Ads insights from our team
Strategies, analysis, and lessons from managing real campaigns
When to Recommend Performance Max vs Search Campaigns
Performance Max is not right for every account. Learn exactly when to recommend it and when to stick with Search.
What Should You Actually Pay Per Lead on Google Ads?
Stop guessing if your Google Ads cost per lead is good. Discover how to set targets based on your own customer value.
Why Custom AI Agents Are the Missing Piece for Digital Marketing Agencies
Custom AI Agents not general coding agents like Claude code are the missing piece for digital marketing agencies
Should I Run Google Ads for My Business in 2026?
Should I Run Google Ads for My Business in 2026? A Practical Guide for Growth
How to work out how much you should spend on Google Ads each month
How to work out how much you should spend on Google Ads each month
Time vs money, the real decision behind every growth strategy
Business growth comes down to time or money. Learn how to balance SEO, referrals, and paid ads for scalable growth.
How some major brands waste millions on Google Ads
Brands waste millions bidding on their own name in Google Ads while ranking #1 organically. Learn how blended search analysis exposes the waste.
How to know if your Google Ads agency is actually doing a good job
Paying a Google Ads agency but unsure if the work is good? Use this 13 step Google Ads audit checklist to validate performance and find red flags.
Deciding your Google Ads budget: a guide for small to medium business owners
Determining your Google Ads budget doesn't have to be complicated. Follow these seven steps to set a budget that works for your business.
Other channels to maximise growth
Google Ads drives traffic, but real growth comes from every channel working together.
SEO
Combine paid and organic to reduce acquisition costs over time.
Conversion Rate Optimisation
Get more leads from the same traffic by optimizing your conversion paths.
Facebook & Instagram Ads
Reach customers before they search with demand-generation campaigns.
Integrated Digital Growth
A unified strategy that connects all your channels for compounding growth.