Campaigns built for growth, not likes
Facebook & Instagram ads services
Facebook advertising is driven by creative. Around 80% of performance comes down to what's shown and how it's framed. We help define, produce, and test creative concepts, then pair them with smart targeting and continuous optimisation so your Meta ads drive real business outcomes.
How do Facebook and Instagram ads work?
Strategic campaigns designed to drive real outcomes, not vanity metrics.
Audience and intent targeting
We build and test audiences based on behaviour, interests, and signals of intent.
Creative testing and iteration
Creative is tested continuously to identify what actually drives action.
Retargeting strategies
We re-engage people who've shown interest but haven't converted yet.
Funnel sequencing
Messaging is tailored to where someone is in the buying journey.
Creative and landing page alignment
Ads and landing pages work together to reduce friction and improve conversion.
Performance tracking beyond likes
Success is measured by leads, sales, and efficiency, not engagement alone.
What we measure
When should a business use Facebook advertising?
Facebook and Instagram ads are effective for demand creation, retargeting, and supporting full-funnel social media advertising growth.
You need to create demand
Reach potential customers before they're actively searching.
You have warm audiences to retarget
Bring back website visitors and engaged followers.
You need full-funnel support
Build awareness, nurture consideration, and drive conversion.
You have compelling visual content
Products or services that benefit from visual storytelling.
Facebook ads vs Google Ads
Google Ads captures intent. Facebook and Instagram ads create and nurture it. Together, paid social and paid search drive consistent growth.
| Factor | Facebook/Instagram Ads | Google Ads |
|---|---|---|
| Targeting | Demographics, interests, behaviours | Search intent (keywords) |
| User intent | Passive (browsing social feeds) | Active (searching for solutions) |
| Best for | Awareness, demand generation | Capturing existing demand |
| Creative needs | High (visual ads required) | Lower (text-based ads) |
| Typical CPA | $5–$25 (services) | $20–$80 (services) |
| Learning period | 3–7 days per ad set | 2–4 weeks per campaign |
| Creative refresh | Ongoing, ads fatigue quickly | Lower, text ads are more stable |
| Privacy impact | Targeting more limited due to privacy changes | Less affected, intent-based |
| Landing pages | Significantly impact results | Significantly impact results |
How does a Facebook advertising campaign work?
A structured approach to Facebook advertising growth.
Account and campaign structure audit
Week 1We review your current Facebook and Instagram ads setup, tracking, creative, and audience structure to understand what's working, what's wasting budget, and what's missing.
Audience and creative strategy
Week 1-2We define target audiences and develop a creative testing plan based on your goals, product, and customer journey.
Campaign build and launch
Week 2-3Campaigns are built with proper tracking, structured audiences, and creative designed to drive action, not just impressions.
Creative testing and iteration
OngoingWe continuously test creative angles, formats, and messaging to identify what actually converts and scale what works.
Ongoing optimisation and budget management
OngoingAudiences, bids, placements, and budgets are refined based on real performance data, not assumptions.
Independent performance reporting
OngoingResults are reported against real business outcomes, validated independently from platform metrics, so you always know what's actually driving growth.
How Facebook advertising works across different business types
Facebook ads for ecommerce businesses
Creative volume, product discovery, retargeting, and full-funnel performance campaigns that scale profitably.
Learn moreFacebook ads for professional service businesses
Trust-led creative, education-based ads, and campaigns designed for long consideration journeys.
Learn moreFacebook ads for lead generation businesses
Audience qualification, message testing, and funnel sequencing to improve lead quality and conversion.
Learn moreFacebook ads for multi-location businesses
Localised creative, location-specific offers, and layered awareness with retargeting across service areas.
Learn moreWhy businesses choose Optimise Digital for Facebook Ads
We treat social ads as a revenue channel, not a branding exercise.
Commercial focus
Every campaign is measured against real business outcomes, not surface-level engagement. We optimise toward revenue, efficiency, and sustainable growth.
Strategic creative testing
Creative is the primary performance driver in Facebook advertising. We use structured testing to identify which messages, formats, and angles actually convert and scale.
Clear performance reporting
You always know what's working, what isn't, and why. Reporting is simple, transparent, and tied to outcomes that matter to the business.
Independent performance reporting
Results are validated against real business data, not just platform-reported metrics.
Creative volume and variation
We consistently test multiple creative angles and formats to find what scales.
Working with the algorithm
Campaigns are structured to learn, adapt, and improve over time.
Related services
Facebook advertising works best alongside these services.
Ready for social ads that drive growth?
Let's discuss your audience and goals. We'll assess whether Facebook and Instagram advertising is right for your business.
No obligation. Honest assessment of your Facebook ads potential.
Facebook Ads FAQs
Common questions about our Facebook and Instagram advertising services.
Facebook and Instagram ads remain highly effective in 2026, particularly for businesses targeting consumers aged 25–54. Meta's machine learning has improved significantly, and the platform's detailed targeting options, retargeting capabilities, and lookalike audiences make it one of the most cost-effective channels for lead generation and e-commerce sales.
Boosted posts are designed for engagement, not conversions. Conversion-focused campaigns use Meta's algorithm to find people most likely to take a specific action, such as purchasing, submitting a form, or booking a call. Structured campaigns with proper tracking, audience targeting, and creative testing consistently outperform boosted posts for lead generation and sales.
Facebook advertising performance is driven primarily by creative quality. Most successful campaigns test three to five creative concepts at a time, with ongoing iteration based on performance data. Creative testing covers formats (video, static, carousel), messaging angles, and visual styles to identify what resonates with your target audience and drives action.
Facebook and Instagram ads are highly effective for ecommerce businesses, particularly when combined with conversion rate optimisation and retargeting strategies. Product discovery campaigns reach new customers, retargeting re-engages visitors who browsed but did not purchase, and dynamic product ads show personalised recommendations based on browsing behaviour.
Meta Ads pricing depends on your business model, customer lifetime value, creative requirements, and testing intensity. Ecommerce brands, lead generation businesses, and local services all require different strategies and levels of management. We price based on what's required to test, learn, and scale profitably.