Case Study
Driving growth with email and Facebook ads for Profiterole patisserie
How strategic email marketing and Meta advertising drove 56% revenue growth and grew the subscriber list from 2,630 to over 11,000.
Email MarketingFacebook AdsBakery & Café
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Revenue increase
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Email list growth
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Email subscribers
About the client
Profiterole Patisserie is a Sydney-based bakery and café specialising in premium cakes and pastries. While they had a loyal customer base, their online growth had stalled with flat year-on-year revenue.
The challenge
The business faced several growth challenges:
- Flat year-on-year revenue with stalled online growth
- Limited new customer acquisition
- No established email marketing program
Our approach
Email marketing strategy
- Updated email capture at checkout
- Added on-site email pop-up with partner birthday fields
- Set up automated birthday reminder campaigns
- Planned and scheduled 2–3 emails monthly
Facebook ads strategy
- Launched always-on and seasonal campaigns on Meta
- Showcased unique offerings with clean, engaging visuals
- Targeted Sydney audiences for celebrations and gifts
- Focused on birthdays, anniversaries, and gift purchases
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