TL;DR – Key Results Over 6 Months:)
Achieved through SEO restructure, new content, and improved lead capture via Typeform
Case Study: Phable – Turning Traffic Into Leads with SEO & CRO
Client Overview
Business Name: Profiterole Patisserie
Location: Sydney, Australia
SEO, Website Conversion Rate Optimisation (CRO)
Creative Agency
The Challenge
Phable, a London-based creative agency, had a beautiful site and strong portfolio—but wasn’t seeing the lead volume to match.
Organic traffic was underperforming, and the site’s user journey wasn’t converting interest into enquiries.
Goals:
Increase qualified leads through organic search
Improve conversion rates from existing traffic
Our Strategy
Navigation Improvements
Introduced clearer, keyword-informed navigation for better user flow and indexingNew Services Pages
Created focused, optimised pages for each core service to increase visibility in searchSEO Audit & Technical Fixes
Reviewed and improved site structure, meta data, internal linking, and headingsContent Strategy Rehaul
Shifted the focus to search-intent content, launching a new blog plan and updating underperforming pages
SEO Overhaul
Typeform Integration
Embedded a more professional, user-friendly Typeform across the site (on contact, footer, and key services pages)
Streamlined Lead Flow
Simplified CTAs and removed unnecessary friction to improve the journey from interest to enquiry
Conversion Optimisation (CRO)
The Results (Over 6 Months)
The Results (Over 6 Months)
Organic Clicks: ↑ 118%
Organic Impressions: ↑ 531%
Lead Volume: ↑ 300%
Why It Worked
By combining technical SEO fixes, smart content planning, and a streamlined lead capture experience, Phable was able to dramatically increase the number of people both finding the brand and getting in touch.
It wasn’t about more traffic—it was about the right traffic, and making it easier to convert.
Looking to grow your inbound leads like Phable?
Let’s talk about how SEO and CRO can work together to unlock better results for your business.