Case Study: Profiterole Patisserie – Driving Growth with Email & Paid Social
Achieved through consistent email marketing and new customer acquisition via Meta ads
Client Overview
Business Name: Profiterole Patisserie
Location: Sydney, Australia
Email Marketing, Paid Social Advertising
Bakery & Café
The Challenge
Profiterole Patisserie had a loyal local following, but online growth had stalled.
Revenue was flat year-on-year, new customer acquisition was low, and there was no email program in place.
Goals:
Increase revenue
Drive new customer growth
Establish email as a performance channel
Our Strategy
List Building & Segmentation
Updated email capture at checkout
Added on-site email pop-up with partner birthday fields
Set up automated birthday reminders for cakes
Campaign Execution
Planned, created and scheduled 2–3 emails per month
Focused on key moments: seasonal events, last-minute delivery, and bestsellers
Email Marketing
Creative Strategy
Launched always-on and seasonal campaigns across Facebook & Instagram
Focused on showcasing Profiterole’s unique offering with clean, engaging visuals
Customer Acquisition
Targeted new audiences in Sydney likely to be celebrating birthdays, anniversaries or gifting
Paid Social (Meta Advertising)
The Results
Why It Worked
We focused on two highly effective, scalable channels:
Email, which became a low-cost, high-return channel for customer retention and upsell
Paid Social, which drove consistent traffic and new customers with clear messaging and strong visual creative
No gimmicks. Just smart strategy, consistency, and clear targeting.
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