Case Study: Profiterole Patisserie – Boosting Online Visibility and Sales
Client: Profiterole Patisserie
Location: Sydney, Australia
SEO, Website Optimisation, Google Business Profile
Bakery & Café
Profiterole Patisserie, a local bakery in Sydney, faced challenges with low organic traffic and a suboptimal conversion rate. Despite offering high-quality cakes and pastries, their online presence was limited, affecting sales and customer engagement.
The Challenge
Our Approach
Navigation Overhaul: Redesigned site structure for better user experience and crawlability.
Product Page Optimisation: Enhanced descriptions with targeted keywords and high-quality images.
Content Strategy: Developed engaging blog posts and informative content to attract visitors.
Category Page Refinement: Optimised category pages with relevant keywords and meta descriptions.
On-Page SEO: Implemented best practices for title tags, headers, and internal linking.
Website Enhancements
Google Business Profile Optimisation
Profile Completion: Ensured all business information was accurate and comprehensive.
Regular Updates: Posted updates and promotions to engage the local community.
Review Management: Actively responded to customer reviews to build trust.
Visual Content: Uploaded high-resolution images showcasing products and the bakery ambiance.
Over a 6-month period, Profiterole Patisserie experienced significant improvements: profiterole.com.au+1Local SEO Tools & Tips+1
Organic Traffic: Increased by 65% compared to the same period the previous year.
Organic Impressions: Surged by 205%, enhancing brand visibility.
Revenue: Boosted by 48%, reflecting the effectiveness of the implemented strategies.
Results Achieved
To further illustrate these results, consider including the following visuals:
Website Before-and-After Screenshots: Showcasing the transformation in design and user interface.
Traffic Growth Graphs: Visual representation of the increase in organic traffic and impressions.
Google Business Profile Insights: Screenshots showing growth in views and customer actions.
Product Imagery: High-quality photos of best-selling cakes and pastries.