Case Study
Turning traffic into leads with SEO and CRO for Phable
How strategic SEO and conversion optimisation drove a 300% increase in leads for a London-based creative agency.
SEOCROCreative Agency
300%
Increase in leads
118%
Organic clicks increase
531%
Organic impressions increase
About the client
Phable is a London-based creative agency with an aesthetically appealing website and a strong portfolio. Despite their creative excellence, they struggled to convert their online presence into qualified leads.
The challenge
Phable faced two key challenges:
- Underperforming organic traffic despite having quality content
- Poor conversion rates—visitor interest wasn't turning into actual enquiries
Our approach
SEO strategy
- Navigation improvements with keyword-informed structure
- New dedicated service pages for increased search visibility
- Technical SEO audit addressing structure and metadata
- Content strategy focused on search intent
Conversion optimisation
- Typeform integration across contact and service pages
- Streamlined lead capture process
- Reduced friction in the user journey
"It wasn't about more traffic—it was about the right traffic, and making it easier to convert."
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