Case Study
Boosting online visibility and sales for Profiterole patisserie
How strategic SEO and Google Business Profile optimisation drove 65% traffic growth and 48% revenue increase for a Sydney bakery.
65%
Organic traffic increase
205%
Organic impressions surge
48%
Revenue boost
About the client
Profiterole Patisserie is a Sydney-based bakery and café known for their quality pastries and cakes. Despite offering exceptional products, they struggled with limited online presence, which constrained customer discovery and sales growth.
The challenge
The bakery faced low organic traffic and a suboptimal conversion rate. Their online presence wasn't reflecting the quality of their products, making it difficult for potential customers to discover them through search.
Our approach
Website improvements
- Restructured navigation for better user experience
- Enhanced product descriptions with targeted keywords
- Developed engaging blog content
- Applied on-page SEO best practices
Google Business Profile optimisation
- Completed comprehensive business information
- Posted regular updates and promotions
- Managed customer reviews actively
- Uploaded high-resolution product photography
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