Case Study: Profiterole Patisserie – Boosting Online Visibility and Sales

Client: Profiterole Patisserie
Industry: Bakery & Café
Location: Sydney, Australia
Services Provided: SEO, Website Optimisation, Google Business Profile Management

A step-by-step visual spelling puzzle spelling the word 'SALE' on stacked white cubes with black letters and a black pathway connecting them.

TL;DR – Key Results Over 6 Months

  • Organic Traffic: Increased by 65%

  • Organic Impressions: Surged by 205%

  • Revenue: Boosted by 48%

The Challenge

Profiterole Patisserie, a local bakery in Sydney, faced challenges with low organic traffic and a suboptimal conversion rate. Despite offering high-quality cakes and pastries, their online presence was limited, affecting sales and customer engagement.

Our Approach

Illustration of a person working at a desk, connecting with other people through digital communication, with checkmarks indicating approval or verification, representing teamwork or collaboration.

Website Enhancements:

  • Navigation Overhaul: Redesigned site structure for better user experience and crawlability.

  • Product Page Optimisation: Enhanced descriptions with targeted keywords and high-quality images.

  • Content Strategy: Developed engaging blog posts and informative content to attract visitors.

  • Category Page Refinement: Optimised category pages with relevant keywords and meta descriptions.

  • On-Page SEO: Implemented best practices for title tags, headers, and internal linking.

Illustration of diverse professionals analyzing data charts and graphs on a large screen

Google Business Profile Optimisation:

  • Profile Completion: Ensured all business information was accurate and comprehensive.

  • Regular Updates: Posted updates and promotions to engage the local community.

  • Review Management: Actively responded to customer reviews to build trust.

  • Visual Content: Uploaded high-resolution images showcasing products and the bakery ambiance.

Results Achieved

A colorful infographic showing different types of organic food consumption. A green line graph depicts a rise in organic food sales, labeled 55% in 2021. Bar charts display percentages for organic fruits, vegetables, and snacks, with 20.5%, 43%, and 48% respectively. An orange pie chart shows the distribution of farm-grown organic foods, with a 46% segment.

Over a 6-month period, Profiterole Patisserie experienced significant improvements : profiterole.com.au+1Local SEO Tools & Tips+1

  • Organic Traffic: Increased by 65% compared to the same period the previous year.

  • Organic Impressions: Surged by 205%, enhancing brand visibility.

  • Revenue: Boosted by 48%, reflecting the effectiveness of the implemented strategies.

Visual Aids

To further illustrate these results, consider including the following visuals:

  • Website Before-and-After Screenshots: Showcasing the transformation in design and user interface.

  • Traffic Growth Graphs: Visual representation of the increase in organic traffic and impressions.

  • Google Business Profile Insights: Screenshots showing growth in views and customer actions.

  • Product Imagery: High-quality photos of best-selling cakes and pastries.